In principle I like the idea of a customer loyalty program. In practice they could be better. The Total Rewards has been irritating me this week.
I first got my Total Reward card on a trip to Harrah’s Tunica. A few months later they sent me and my wife a couple nights free. Harrah’s got our business a second time and also encouraged us to make the 4.5 hour drive because of the free room.
Later that year, we went to Harrah’s New Orleans (loyalty card is working!). Now this is a long trip for us. Again we got comps, this time for free meals and slot play every month. I guess if you live in New Orleans, this would be a good deal since you can go to the casino whenever you want. In our case, a free meal was certainly not motivation to fly back.
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